As a way to culminate my time at design school, I wanted to combine the knowledge of design that I gained with my faith. That is how Firstborn came to life. My goal with this project is to visually introduce The Bible to everyone through symbolism that represent the stories within it in the form of clothing pieces. The goal is to create everyday wear that is visually interesting and can be used by whoever, wherever, whenever. Those who see the hidden meanings in each piece will understand, and those who don't will appreciate the designs on it.
As for the pieces, the name of the line is a combination of symbolism and biblical iconography. The name alludes to Abraham's first child, Issac, off of whom stem God's people of Israel. The flame on the letter O refers to God's love; the more intense fire gets, the bluer it turns, hence the color of the flame referencing His love for us. Finally, the name itself could be clearly understood by Christians, while just seen as any other word by others, which is what the clothing line is about.
The pieces of clothing consist of a shirt and a cap with designs imprinted using bleach. The shirt features the silhouette of a stem with leaves growing on each side, alluding to wisdom, which is found in the book of The Proverbs. The cap features a vine of thorns, alluding to the crown of thorns worn by Jesus Christ on the cross.
For the packaging, I wanted to provide a premium unboxing experience. To do that, I asked myself, "if I were to order one of these pieces, how would I like to receive them?" With that in mind, dark packaging gives a refined first impression. In addition, the sprayed painted vines on the top and the logo on the side create a more stylized finish that feels more personal and organic. To keep the box sealed is a sleeve that features the logo, the logomark on the background, and an introduction to the clothing line, what it stands for and who it is for.
Laser-engraved hang tags give the brand an organic feel and also allow for the complete disappearance of any branding on the clothing, no logos.
As a way to market the clothing line, A series of social media posts tease the launch and serve as a trailer to the clothing pieces being released.
Social Media Posts
