RockAuto Brand Guidelines
RockAuto’s platform is great for finding automotive parts. However, their branding needed a little revamp, so I took it upon myself to rebrand the business image while keeping the familiar aspect of it, a combination of new and memorable. The brand guidelines manual was tailored for everyone. The approach required updating the brand’s visual identity to modern standards, as well as revamping aspects of their business that reflect their brand. One constant issue was how to keep the balance of old vs new, and the way I went about it was by using the business’ current content as part of their packaging, marketing, and website. All encompassed by the memorable dark purple color RockAuto is known for.
